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MEANING DRIVEN
“People are looking for meaning. Not features, not benefits, not experiences, but meaning”
VALUE DRIVEN
“Winning is taking
the attention from something else”
GREATEST PROBLEMS DRIVEN
“Better find great problems than great solutions for something nobody cares”
COLLECTIVE VISIONS DRIVEN
“An audience is not defined by socio demographics factors but fears, wishes and collective visions”
A new product
The 2020 Prophecy
Most awarded campaign
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